ask a lawyer legal aid lawyers lawyer consul attorney advice attorney help bankruptcy at divorce records divorce in texas divorce califo free legal forms estate planning solicitor advi legal advice family law forex trading forex trading forex forex trader forex online forex broker trade forex trading tool online trading usa stock trading uk trade stocks and shares online online trading uk stocks and shares online trading uk online trading forex trading uk trade shares online online trading dubai online stock trading websites cfd trading
Many law firms disclose content on the Internet, but some have a strategic role in this task. Content marketing has become something as vital for companies and organizations, which was elevated to a major (if not the main) Marketing strategies for the Internet. For lawyers, it appears as an opportunity to turn the result of an intellectual activity (content) in a form of prospecting ethically customers.
Content marketing is the strategic dissemination of useful and relevant content to a defined audience, in order to engage him with his publications, pursuing different marketing objectives: customer acquisition, brand building, customer relationship management with customers, etc.
Engagement is measured, in general, through its own metrics of digital channels: Tanned, comments, shares, markings, access to your pages, number of people on your list who opened their e-mails, etc.
For Law, content marketing is not only mentioned, but seems to be the ideal, given the restrictions placed advertising in the Code of Ethics and Discipline
It is ideal because it is averse to excessive ads, self-promotional strategies and spamming. Content marketing requires truly useful information to help people. It is a kind of consent approach, since it delivers content only those who look for it, without impositividade traditional advertising.
Of course it is not any content to be able to engage the public. Because it is an engagement strategy, planning and care of certain details are essential to achieve significant results. Follow our 4 content for lawyers marketing tips.
- DO NOT DELIVER CONTENT FOR PUBLIC WRONG
It does not help disseminate content if the target audience for which it is intended is not very well defined. To paraphrase Lewis Carroll, if you do not know where you want to go, whatever path it takes.
By tracing the profile of your target audience (the “persona” of your content), you define the character of its content. Different profiles will generate different content. For example, construction workers in search of their labor rights will be interested in labor law in a different way business owners seeking to reduce their labor liabilities.
- WITHOUT A GOOD CALL NO PLAYER
Another important aspect is the call, ie, the elements used to draw attention. These are the titles of images, short phrases used for posts in social networks.
Even if your content is very good, you should take into account that the Internet user is rushed, impatient and very distracted. A bright Unaccompanied phrase a good image or video can go unnoticed in the whirlwind of information that is the Internet.
Look build flashy titles a scannable text to facilitate a first reading, nothing too long to put off the reader, not so short that discredits the possibility of a useful and relevant content.
- MAKE YOUR DIGITAL CONTENT IN MULTIMEDIA
The Internet has become increasingly visual. This will require the ability to produce multimedia content. Not just text; It is fundamental an image, a video, an audio recording, an infographic, etc. Multimedia formats are unlimited and challenge the creativity of the lawyer.
In social networks, multimedia content call much attention. This means that if your post is not accompanied by a picture or video, the number of people who will notice it is much lower.
- GIVE YOUR BRAND IDENTITY
Something that calls a qualified public attention is the visual identity of its contents. You can get it with a trademark in your posts, a frame with your logo, a specific type of image, a recurring color.
This will help Internet users to identify their content, as well as being an excellent way of marketing branding.
also seeks an affinity between the iconography of images and the profile of the chosen audience. For example, if this is not a sophisticated profile and intelligentsia, of no use to post images of works of art because they do not draw their attention.