The law is considered a public utility function and is not a commercial activity. That’s because the lawyer’s work is indispensable to justice, and therefore its notorious public importance. For this reason, the Statute Ethics forbids us to make advertising, as would a private company.
On the one hand, this prohibition ensures that the law is not confused with trade, reserving certain prestige to the function and reserving the possible banality arising from market laws. On the other hand, often end up stunting advocate it widely, making it difficult, especially the inclusion of new lawyers in the labor market.
However, the disclosure in the law is not prohibited. What vetoes is advertising, marketing the lawyer’s function, or even trivializing justice. What remains, then, is to study the forms of disclosure that we are allowed, and that can help many Nobles colleagues to increase their clientele. And of course, how noble it is our role, and as much as this has utility, we lawyers also need money, since we paid bills like anyone else.
As I said above, it is important that the customer see as an authority figure. And I do not speak in authority as subordination or hierarchy, but as an authority on the subject for which you were hired.
The client hired him to file a Business Rules? It is important that he trusts in his work and see it as an authority in this matter. If you are a criminal lawyer, it is important that the customer see as an authority on criminal law, and so on.
That way, publishing articles on websites, magazines, etc. is also a form of disclosure. Just as websites and blogs, many people can find your article through a search on the internet, and if they like what they read, they can look for him to solve a problem related to that article.
Again, invest in publications in their fields. Besides having more security to write about these matters, you are investing to capture customers in these areas.
There are many websites, as the Jus Brazil, in which to publish articles and gain market visibility. Even among other lawyers this is good, as often happens to a customer looking for us to an area with which we do not work, and then indicate a colleague to do so.
Advocacy Support / Lawyer Correspondent
One way to enter the labor market as a lawyer is to start working with advocacy support, that is, as a correspondent lawyer. There are many websites on the internet where you can make your registration as a correspondent
is a good way also to disclose, once you get to attend forums, notaries, and sometimes to make audiences for large offices or other co-workers, and thus get to know people and entering slowly in the middle legal in your city. It is important and advisable to maintain good relations with other lawyers, for reasons I have explained, since lawyers also indicate colleagues to customers. Plus it is always good to have around most experienced attorneys who can assist us in our doubts, as always we face many questions throughout our career, especially at the beginning.
Making contacts is one of the best forms of disclosure, because the more people you meet, the more the chances of being approached by someone. Try to meet other legal professionals in your town, make friends with other lawyers, with scribes, and even judges, prosecutors, public defenders. As I said above, meet other professionals is good in every way, including to exchange legal experiences, especially if they are experienced professionals you. We can always learn a lot from our colleagues.
But beyond people’s legal environment, make contact with potential customers is also an excellent idea. If you work with business law, get to know entrepreneurs in their region. A co-worker told me that obtained two salaried customers after meeting them at social events, such as company barbecues.
If you already have the client, it is a great start! But you need to keep the customer, and I will remember the image that you spend is very important. Always try to behave in a professional and serious way. It does not mean you can not relax consultation with a joke, or may not be a nice person, but pass seriousness to treat your customer’s problem. Feel that the lawyer is an affordable and friendly person is good, but above all the customer wants to feel that the lawyer is taking his problem seriously, and that he can leave everything in the lawyer’s hand. Trust is the key word!
Your client needs to trust you. Be clear, do not promise earned causes or anything else you can not keep. It is very important to explain to the customer how the judicial process, give an estimate, albeit over, the time it can take to solve the problem, and show accessible to all customer inquiries. And always be an authority on that subject. You can even become customer friendly, but when they are trying to work, you need to be an authority for him.
The customer service is essential because a satisfied customer will indicate your services to others for sure. Similarly, a dissatisfied customer will criticize your services to others. And they say the laws of marketing that a satisfied customer brings another customer; a dissatisfied customer away two. So always be the best professional to get be. It is his name that is at stake, and your career we’re talking about.
It may seem silly and, among many dissemination methods known in the Legal Marketing, the business card ends up even forgotten, but it is a valid way and often makes the difference.
It is quite common that we encounter situations like discussing someone
any legal matter at family parties or gatherings of friends, or possibly even pull issue with someone at the bus stop, in line at the bank, and even in unusual places, such as at the bar.
Then you said that is a lawyer and the person is interested in your service. Of course you can pass your phone number to the person, but it is quite common to be asked “do you have a card to give me?”.
And even if we can just pass the phone number it is much more professional when you have to hand a business card with professional and serious aspect.
Certainly the customer, especially if you find yourself in big trouble, it will take into consideration a lawyer who delivered a professional card than a lawyer who has just passed the phone number or office.